The RaphDR Blog

If you’re in the part of your journey where things are getting boring in advertising, writing copy, or getting clients, read this urgently! As the great Eugene Schwartz once said: “Copywriting is a lonely game. You barely have the permission to talk about yourself.” And he’s right! Every time you want to sell something, you can’t just say that you are the best company in the supplement niche. People don’t give a damn about who you are and where you come from. Everything the reader cares about is what he gets. That’s why the most powerful word in copywriting is not “free”, it’s … “YOU!” Just by using this word more times in a piece of copy can easily bring you more income. This is why copywriting is a lonely game! If you want to make money, don’t talk about yourself! Another good example is to talk about … What Your Product Can Do! Here’s another mistake copywriters are making when it comes to selling their offers. Instead of writing about how the product can save them, help them, and p...

Dear reader, If you still don’t know how to recognize a good advertisement, then here’s how to know if your way to market is profitable. But before getting into it, I want to give you a little tip on how to assemble a better copy as fast as possible. Here are the steps: Find yourself a very good copywriter, marketer, or advertiser. Look for their work, and find as many successful ads and pieces of copy written by them. Read their copy out loud and analyze the bullets, the words, the headlines, everything! Take yourself a pen, and a notebook Handwrite the whole advertisement, email, letter, or what you have read. With that being said, let’s move on to our main subject of today. Local businesses still wonder if they are advertising the right way. This is a very stupid question because it’s obvious when it comes to knowing if you’re doing it right. Does it make money or not? If it doesn’t it’s done WRONG, if it does it’s done RIGHT! No offense but if you didn’t get any results from it, yo...

Are you failing again and again while creating a profitable funnel? Because if you do, you are in danger! Most still wonder what’s the secret formula behind advertisement success, or the best template to create unbeatable copy. But the truth is there’s no secret. The only difference between you and the more successful marketer is research. Big freelancers, or online/offline marketers are putting 10 times the effort in studying their market. They’re looking for the biggest pains, dreams, and perspectives that their market is craving to obtain. And once they know it, they write about it, create content about it, draw about it, and attract a lot of new clients. If you don’t know how to do research on your market, here are a couple tips: Navigate Forums This is one of the most well-known ways of researching information on a certain topic, in which you will literally see people spill out their biggest problems, pains, desires, goals, and dreams on one single page publicly. Analyse Old Ads/S...

If you’re still not earning out of your advertising, then you more than probably make these mistakes without noticing. They are not that bad to kill your whole business, but you should avoid them if you want to grow your sales or convert more traffic. Even if you think it’s not possible, or you have no idea how to do it, try these below: 1) Creating Your Product/Market, Not Studying It. Studying your product/market is the easiest way to improve marketing performance in business.  Unfortunately, few people are doing it.  All they’re doing instead is writing something based on their expectations.  They don’t look up other opinions, perspectives, or pains. This is very bad because writing based on your expectations is like writing a story instead of an advertisement, but studying your market is the key to making good advertisements. 2) Gambling Your Money Away! You’ve probably heard your relatives, or friends just pay for advertisements and run them. But do they convert and ...